Better Value Healthcare Ltd (BVHC) is an Oxford-based company set up by Sir Muir Gray to promote the practice of value-based healthcare for individuals and organisations in the healthcare sector. BVHC creates and disseminates training materials, delivers training courses, and engages in consultancy to help the key players in healthcare understand and increase value in their services.

Part of BVHC’s portfolio is the Critical Appraisal Skills Programme (CASP), which delivers training to help people make sense of scientific literature.


Professor Sir Muir Gray

Professor Sir Muir Gray

Muir Gray is the Director of Better Value Healthcare.  He is also an adviser to Public Health England and the Chair of the NHS Health and Social Care Digital service, which is responsible for maintaining the NHS Choices website.  Sir Muir’s work at Better Value Healthcare focuses on providing training to healthcare professionals on value based healthcare.

Sir Muir has worked for the National Health Service in England since 1972, occupying a variety of senior positions during that time, including serving as the Director of Research and Development for Anglia and Oxford Regional Health Authority, and first establishing and  then being the  Director of the UK National Screening Committee. He founded the National Library for Health, and was the Director of Clinical Knowledge, Process, and Safety for the NHS (England) National Programme for IT, serving as the Director of the National Knowledge Service.  He was the first person to hold the post of Chief Knowledge Officer of the NHS (England), also serving as the co-Director of the Department of Health’s Quality Innovation Productivity and Prevention  (QIPP) Right Care Programme.  Together with Sir Iain Chalmers, Muir was instrumental in establishing the Cochrane Collaboration.

Sir Muir is an internationally renowned authority on healthcare systems and has advised governments of several countries outside the UK including Australia, New Zealand, Italy, Spain and Germany and regularly delivers plenary sessions at international events, the most recent being the 2014 World Health Summit in Berlin, the Big Data in Pharma conference in London in 2015 and the 2015 Transplantation meeting at the Karolinska Institute in Stockholm.

Sir Muir is also a Professor in the Nuffield Department of Surgery at the University of Oxford.  He received the CBE in 2000 and was knighted in 2005 for services to the National Health Service.  His most recent book – SOD 70! – was published in 2015.


Jackie Rosenthal

Jackie Rosenthal is co-Director of Better Value Healthcare.  She is also the Director of Offox Press, who publish the ‘How To’ series of books for Better Value Healthcare.

With a background in social work, Jackie subsequently specialised in working with elderly people.  She served as a councillor on Oxford City Council for 8 years, continues to be involved in local politics, and has experience of work in a Parliamentary setting.


Anant JaniDr Anant Jani

Anant Jani is the Executive Director at Better Value Healthcare, where he leads in the creation and dissemination of training materials and courses that help the key players in healthcare understand and increase value in healthcare through greater patient involvement, healthcare systems, policy change and innovations (clinical, basic science, diagnostics, IT).

Anant’s experience in health care started when working with Sir Muir Gray on the QIPP Right Care programme at the Department of Health. This involved helping localities across England to design and implement high value population-based healthcare systems, including building the first national system for stroke prevention for patients with Atrial Fibrillation, which was a joint venture with NHS England and Public Health England.  Before working in healthcare, Anant was a molecular immunologist studying gene regulation and epigenetics in B and T cells.  He completed his undergraduate studies at Brandeis University and his doctoral studies at Yale University.


Alison HillDr Alison Hill

Alison Hill is a public health consultant with Better Value Health Care, leading the public health workstream, and directing the Critical Appraisal Skills Programme (CASP).

She is also an honorary Senior Lecturer at Oxford University. Until July 2014 she was Public Health England’s Deputy Chief Knowledge Officer. In this role she oversaw the creation of a wide range of knowledge products and programmes within the directorate, including local authority health profiles and the NHS Atlas of Healthcare Variation. Previously she was managing director of Solutions for Public Health, an NHS business unit, providing highly specialised public health evidence and intelligence services to the NHS and local government. Dr Hill led the organisation for 14 years, developing it into a £7 million business, with 80 staff. She was director of public health in Buckinghamshire and Milton Keynes for 10 years.  She has had a long-standing interest in transport and health and was on the board of Cycling England. She is also an experienced coach and mentor.


Erica IsonErica Ison

Erica Ison is the editor of the NHS Atlases of Variation in Healthcare series (published by Public Health England), and has held this role since the first Atlas ( appeared under the Quality Innovation Improvement & Prevention (QIPP) Right Care programme in 2010. Since then, she has overseen the writing, editing and production of two compendium atlases and six specialist Atlases. She is currently working on the third compendium Atlas for publication in Summer 2015.

Erica works on the Global Burden of Disease (GBD) Programme for England for Public Health England, with the publication of GBD 2013 results anticipated in Autumn 2015.   In addition, Erica also specialises in Health Impact Assessment (HIA) and in Health in All Policies (HiAP). Since 2003, she has worked as an expert adviser in HIA for the World Health Organization (WHO), and since 2008 in HiAP. In 2005, she won the Individual Award in Impact Assessment from the International Association for Impact Assessment.


Dr Terry Burgess

Terry heads Business Development at Better Value Healthcare where he drives the development of new products and services.  Terry is a professional Business Development Manager with a commercial background and an extensive knowledge of the Healthcare, IT, scientific, and business-to-business markets.

Prior to Better Value Healthcare he spent over 15 years at IBM serving a variety of different roles, the most recent of which was as an Executive in IBM’s Independent Software Vendors division serving the Healthcare industry.  Focus was on data management, analytics, natural language processing, and cognitive computing. Application areas included EPR, EDRMS, cross-sector integration, and the market realignment around SaaS and clinical transformation and managed services. Prior to joining IBM, Terry completed his PhD in Psychophysiology at the University of Manchester as well as a Marketing Certificate.

Ruth Brice

Ruth Brice is the Executive Assistant for Better Value Healthcare (BVHC). She started working for the Critical Appraisal Skills Programme (CASP) in 2011, a programme within BVHC that aims to help people read health research, and check for trustworthiness, results and relevance.

Ruth supports and organises the training programmes and events that Better Value Healthcare delivers. She also develops marketing material, manages the social media strands, and liaises with the trainer network. Ruth has interests around how critical appraisal is used to inform health decisions, both by healthcare professionals and the public


Sarah MooreSarah Moore

Sarah Moore is the Personal Assistant (PA) to Professor Sir Muir Gray, Director of Better Value Healthcare. Her responsibilities include general office administration, correspondence, diary management, receiving visitors and dealing with enquiries. Sarah works on some of Sir Muir’s publications and supports his various Glossary Projects, mainly by compiling the central list of essential terms. In addition, Sarah provides liaison support to Dr Anant Jani, Executive Director at Better Value Healthcare.

Before coming to Better Value Healthcare in 2009 Sarah had an administrative post at Knowledge into Action bringing a variety of office management skills and experience.  Prior to this from 1998 she was PA to Sir Iain Chalmers, Director of the UK Cochrane Centre, until his retirement in 2002 and to Professor Mike Clarke on his appointment to this post.


Tom FutterTFutter_20161115_11_22_32_Pro

Tom is an accomplished finance manager with an excellent aptitude for business.  He has worked across the private, public and not for profit sectors.

Tom gained his core experience navigating the financial complexities of the NHS and now provides virtual and direct services to small and medium sized businesses.  His analytical and methodical approach to financial management enables his clients to understand and absorb information easily.


Beckie Dunsby

Beckie heads up our e-learning offering and is passionate about learning making an impact and using technology to enhance this. Beckie comes to us with 12 years of teaching and learning technology management experience in further and higher education, as well as creating online material which is being used globally for management and leadership courses.

Beckie is also part of the twitter community as @bex83 where she writes about teaching, learning and technology in education and business and is on the management team for UKFEchat which is a community that supports further education staff.



Jon ConibearJon Conibear

Jon Conibear, the non-executive Chairman of Better Value Healthcare, is an experienced medical publisher and executive. While working at Oxford University Press he was involved in setting up the Medical Publishing division, which included the launching of the Oxford Textbooks of Medicine publications.  He then moved to Blackwell Science, where the emphasis was on publishing research for major medical and academic societies.

At Informa and, latterly, Hearst, Jon’s focus was on information for medical professionals, including the Map of Medicine. Since 2006 Jon has invested and taken non executive roles in several early stage businesses. He also supports social prescribing initiatives.


Dr Michael SteinMichael Stein

Michael Stein is currently the Chairman and CEO for Oxstem Ltd., a University of Oxford spin-out focused on therapies to awaken tissue specific (in situ) stem cells to repair tissues affected by disease or injury. He is a successful healthcare entrepreneur with a background in clinical medicine and medical science.

In 2001, Mike co-founded the Map of Medicine Ltd (‘the Map’) with University College London. The Map was nationally licensed across NHS England in 2005 and is primarily used by commissioners for planning healthcare services across the continuum of care; the read-only version is integrated within NHS Choices. The Map was acquired by the Hearst Corporation in 2008 and Michael transitioned as executive vice-president (healthcare innovation) to Hearst Business Media until 2011. Since 2011, Mike has invested in numerous start-up businesses, serving as interim CEO and executive chairman for Doctor Care Anywhere, and Trillion Fund, before taking up his current position in 2014. Mike graduated as a medical doctor and biochemist from the University of Cape Town (1988) and from the University of Oxford (Rhodes Scholar) with a doctorate in physiological sciences (Immunology). He subsequently was a Junior Research Fellow in Medicine at Trinity College, Oxford (1992-95). He enjoys working with young energetic companies with noble ambition and scalability.


Dr Sven Jungmann

Dr. Sven Jungmann is a clinical resident based in Berlin. He also has a Master in Public Policy from the University of Oxford and a Master of Science in Public Health from the London School of Hygiene and Tropical Medicine. His main interest lies in emerging eHealth technologies. He was a visiting researcher at the European Commission’s eHealth and Wellbeing Unit, co-authored the political analysis part of a study on mHealth funded by the German Ministry of Health, and regularly gives talks on the topic for academics, innovators, decision makers, and doctors.

He also consults eHealth start-ups as a clinical expert. His activities led the Handelsblatt, a major German business magazine, to name him among Germany’s top 100 smartest innovators and gave him the monicker “Big Data Doctor.” Sven also received several awards and scholarships, among others from the University of Oxford and Rotary International. He has joined BVHC to help developers of digital health technologies make their innovations more valuable not just at the technical, but also at the personal and social levels.

Dr. Kenneth Fleming

Ken has been a clinical academic and pathologist (liver histopathology) for over 40 years.  Graduating from Glasgow University in 1968, he received his DPhil from Oxford University in 1980 and Fellowship of the Royal College of Pathologists in 1988. His research interests have been in several liver diseases, especially the pathogenesis of Primary Sclerosing Cholangitis, and in the molecular analysis of tissue, resulting in over 200 publications and a H-index of 49.

Ken has had several major leadership positions in academic medicine, including being the inaugural Head of the Medical Sciences Division (Dean of Medicine) at the University of Oxford from 2000 till 2008.

Since 2008, the problems of lack of pathology in many countries have been his focus.  In 2011 he was appointed the first Director for International Activities at the Royal College of Pathologists and in 2015, was appointed Adviser for Pathology to the Centre for Global Heath at the National Cancer Institute in Washington.  As part of this activity, he has become aware of the need to demonstrate value in pathology to sceptical politicians and funders.